Our Patrons

Oktober 15, 2015

  • Laureus MBUSA Western Region Event
  • Laureus Foundation Event In New Orleans
Laureus was founded by its Patrons Richemont and Daimler, and is generously supported by its Global Partners Mercedes-Benz and IWC Schaffhausen, and its Country Patrons. Thanks to their commitment and enthusiasm, Laureus has grown significantly in stature and impact since inception in 2000.



Richemont is one of the world’s leading luxury goods groups which counts in its portfolio such prestigious names as A. Lange & Sohne, Cartier, Chloé, Dunhill, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Vacheron Constantin and Van Cleef & Arpels – all of which are managed independently in recognition of their individuality and to preserve their unique heritage and craftsmanship. Richemont is also one of the Founding Patrons of The Laureus Sport For Good Foundation which it is proud to support to this day as indeed both our organisations share the same belief that empowerment is the key to the progress of humanity – whether it is achieved through the continuous process of reinvention and innovation demonstrated by our designers and craftsmen or the dedication and passion of the sportsmen and sportswomen of this world.


Daimler is one of the Founding Patrons of the Laureus Sport for Good Foundation. The Group can look back on a tradition that stretches back over more than 125 years and is marked by the pioneering achievements . Today, Daimler is a leading supplier of superior passenger cars, SUVs, sports tourers, minivans and pickups, as well as the world’s largest manufacturer of commercial vehicles.



Leading health and life insurance provider Vitality is a Laureus UK Country Patron.

VitalityHealth was launched in the UK market in October 2004 and is a wholly owned subsidiary of Discovery Ltd, the global insurer that invented the Vitality wellness programme. Discovery’s model incentivises engagement in wellness in response to a growing need for consumer-directed private medical insurance products. The Vitality programme offers a wide choice of activities and partners that will motivate people of all ages to become healthier.

The partnership will further enable charitable projects that the Laureus Foundation supports in the United Kingdom to continue to grow and flourish, while Laureus World Sports Academy Members and Ambassadors will provide motivational coaching to VitalityHealth and VitalityLife clients to help improve the fitness and wellbeing of the nation, through the Vitality programme.